Bleach London Fade To Grey Shampoo

From dying her friend's hair in the kitchen sink to opening London's first colourist salon, stylist to the stars Alex Brownsell co-founded Bleach London back in 2010. Dreaming up at-home dye kits in a kaleidoscope of colours, so that everyone can create individualised and unique looks, the brand creates the Fade To Grey Shampoo (250ml), a toning formula designed to cleanse hair while delivering a cool, slate grey colour.

Swear by slate-toned tresses with Bleach London's Fade To Grey Shampoo (250ml).

Formulated with innovative Anti-Green Stain Technology, this gentle mask-like cleanser refreshes lengths while helping to fade out-of-place warm tones and maintain your style. Shaking up your look and skipping the salon appointment (all without making a colour commitment) this clever formula grants a slate grey sheen that's perfect for topping up the coverage of already toned hair. PSA: if you have light blonde lengths, gradual build up is key...