Living Proof Style Lab Air-Dry Styler

Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspective, the brand cuts out the unnecessary and focuses on what's actually needed. Enter the Style Lab Air-Dry Styler (148ml), an air-dry cream for fast, effortless, heatless style made to last.

Apply, style, and go with the Living Proof Style Air-Dry Styler (148ml)!

Meet this innovative, lightweight cream for low-maintenance styles with soft, all-day hold: a true fresh-out-the-shower favourite. Featuring a targeted HairTech approach with a blend of clay, waxes, and proprietary emollients to overcome the challenges of typical air-drying by smoothing frizz and enhancing texture. A natural algae-based polymer (typically found in firming skin care) boasts strong film-forming properties for durable styles with its lasting yet flexible coating. Bentonite clay creates and supports texture thanks to its strand-scaffolding power. What's more? This effortless cream boosts movement and definition for salon-level swishes without crunch or crispiness. It's time to ditch your next blowout and find out why we can't live without this coveted cream!