Oribe Bright Blonde Essential Priming Serum 100 ml

If you sport ashy, blonde or highlighted locks, you’ll doubtless be well-acquainted with the likes of purple shampoo, but have you been introduced to Oribe’s Bright Blonde Priming Serum? Made to be used post-bath and pre-style, this restorative formula will brighten your blonde and restore damaged lengths to their former, super-soft glory.

Working to eliminate and tone brassiness while imparting lustrous shine via violet and reflective pearlized pigments, the Bright Blonde Priming Serum also enhances vibrancy, replenishes moisture and provides heat protection.

A delicious blend of watermelon, lychee and edelweiss flower extracts come together to form the ‘Oribe Signature Complex’, which saves strands from oxidative stress and the elements, photoaging (premature ageing from exposure to UV rays), and the deterioration of your natural keratin stores. A proprietary ‘Brightening Complex’ (made with lemon, ginger root and chamomile extracts) optimises the look of your shade and tone while swiftly restoring lost luminosity, while sodium hyaluronate and hydrolyzed hyaluronic acid work to seal in moisture. Lavender flower extract nourishes over-processed, damaged strands while conditioning and adding shine, and prickly pear fruit extract smooths each hair cuticle to soft, strengthen, repair and present elasticity to dry and brittle lengths.