VIEVE Icon Mascara 9ml

Paying homage to its founder, Jamie Genevieve, VIEVE means 'full of life'. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. Dialling up the volume, the Icon Mascara transforms lashes in just one sweep.

Famed for its length and curl, the VIEVE Icon Mascara is set to become the star of your makeup bag.

Featuring a jumbo spiral brush, this mascara cloaks every individual lash in its lengthening, jet-black formula. Mixed with a cocktail of panthenol, castor and argan oils, the blend nourishes as it lengthens, for lashes worth fluttering.